Dolby Laboratories has launched the next chapter of the “Love More in Dolby” global brand campaign with a new commercial celebrating the cinematic experience of watching movies in Dolby Atmos at your local movie theater.
Todd Pendleton, Senior Vice-President and Chief Marketing Officer, Dolby Laboratories, said, “Dolby Atmos transports fans into the heart of their favorite stories with sound that moves all around them. Dolby Atmos elevates the emotional connection to stories the way the creators intended, enabling an immersive experience that makes fans feel like they stepped directly into the movie.”
Directed by music video director and filmmaker Colin Tilley, the commercial explores the transformative experience of watching movies in Dolby Atmos. As three moviegoers step into their local theater, they find themselves instantly transported into the film through the visceral, emotional experience of Dolby Atmos. The commercial is the latest installment of Dolby’s “Love More in Dolby” campaign, which kicked off earlier this month in India with the debut of a short concert vignette starring Ed Sheeran.
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