Colors Bangla's #NijerRongeRoj redefines womanhood beyond color pink

Colors Bangla has spearheaded a campaign, aiming to challenge the notion that correlates womanhood with pink. With the campaign #NijerRongeRoj, Colors Bangla has aimed to celebrate the diversity of femininity and break free from the constraints of such monochromatic expectations.

The campaign revolved around the idea that women cannot and should not be confined by a single colour or societal norms. Instead, it aimed to celebrate the varied shades of her being, her resilience to combat struggles, and her approach to navigating through differences, emphasising her individuality.

Colors Bangla embarked on a 5-phased campaign leading up to International Women's Day. This included a teaser launch, a captivating Call-to-Action (CTA) film featuring four female leads from original Colors Bangla shows, participation by female celebrities associated with Colors Bangla, and audience engagement through submission of stills and videos.

These submissions were curated by Colors Bangla and incorporated into the final brand film.

On this occasion, Vivek Modi, Business Head, Colors Bangla and Colors Bangla Cinema, said "Colors Bangla stands as a platform where every shade of femininity is acknowledged, celebrated, and amplified. Through the #NijerRongeRoj campaign, we aim to unite our audience with their favourite stars, allowing them to see themselves alongside their idols."

The campaign culminated on March 8, International Women's Day, with the release of the brand film.

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