Charles and Keith unveil L'initial product line post revitalised graphic identity

Charles and Keith kickstarted the new year with a revitalised graphic identity, unveiling a new reiteration of its logo along with a brand-new emblem and monogram that will be featured in its collections from Spring 2024, and most prominently in a new product line, L’initial.

Brand co-founders Charles and Keith Wong, said, “We are excited to start a new chapter and present the redesigned logo in tandem with our first-ever emblem and monogram. Each element was thoughtfully designed, an ode to our beginnings with the inclusion of our initials, the ampersand reflecting the brand's natural duality.”

Beyond the evolution across retail, communications, and packaging touchpoints, this new visual branding will also be highlighted in L’initial. This product range has emblems adorning the clasps on boxy shoulder bags and chain wallets; or studded on more casual drawstring pochettes in neutrals including chalk, nude, black and denim blue.

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