Bail Kolhu highlights the concept of mindful voting with #ChunoSahi Campaign

Bail Kolhu, from the house of BL Agro Group has introduced a #ChunoSahi campaign on all social media platforms. Against the backdrop of election fervour, the campaign tells a tale that goes beyond consumer choices into the heart of civic responsibility. It paints a picture of promises cascading like confetti during political seasons and urges citizens to exercise their civic duty with discernment.

The film opens with a politician mid-speech, portraying a familiar scene of promises made by political parties. Viewers are transported into a world of pledges: hospitals, farming automation, robotic cleaning, high-tech education and impeccable, smooth roads. The film continues and then sheds light on a fundamental concern often overshadowed by the grandiosity of political rhetoric. Grand commitments are alluring but when will politicians start to fulfil basic necessities like access to lavatories for basic hygiene.

The film concludes with the statement: "Aapko lubhaane ke lie netaa jii kii zubaan tel kii tarah phisalegii, lekin aap apane mat ko mat phisalane denaa।" Translated, it urges, "To entice you, politicians' words may slip like oil, but do not let your vote slip away."

Richa Khandelwal, Managing Director at Leads Brand Connect, elaborated, "Bail Kolhu is a symbol of unwavering commitment to authenticity, and we sought to extend this ethos beyond the confines of the kitchen. Our choice of a concept that draws parallels between the meticulous selection of cooking oil and the act of casting a vote is intentional. By infusing humour, the campaign adeptly resonates with viewers, effectively encouraging citizens to make informed decisions about their political choices.”

Ashish Khandelwal, Managing Director, BL Agro, expressed, “We believe in fostering a society where citizens are not just consumers but active participants in shaping the narrative of our nation. #ChunoSahi is a call to action to ignite civic responsibility. The campaign artfully weaves humour and social consciousness, prompting viewers to reflect on the practical implications of grand promises when basic needs are not being met. We invite everyone to join us in this journey of awakening."

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