Bacardi India appoints Mahesh Kanchan as Marketing Director for India and Neighboring Countries

Bacardi India, a privately held spirits company, has announced the appointment of Mahesh Kanchan as the company's new Marketing Director, Bacardi India and Neighboring Countries. He will now spearhead marketing strategies for Bacardi’s portfolio of brands across India and surrounding markets, from the company’s office in Gurgaon.

Kanchan has built a career spanning over two decades. Previously serving as the CEO of Del Monte Foods India, Kanchan played a key role in transforming Del Monte Foods’ market strategies to boost brand profitability and long-term growth.

Prior to his tenure at Del Monte, Kanchan led marketing efforts in the Indian alcobev sector in his role as Vice- President – Marketing and Revenue Growth Management at Carlsberg India. Preceding this, he also helped shape Hershey India’s innovation blueprint and approach to growth as Vice- President – Marketing and Sales; and led multiple verticals within Sales and Marketing during his time at Unilever India as Regional Marketing Director - South Asia, for brands like Kissan and Knorr (in India), Blue Band and Flora (Pakistan) and Astra, Flora and Marmite (Sri Lanka).

"We are thrilled to have Kanchan join Bacardi India’s leadership team," said Vinay Golikeri, Managing Director, Bacardi India and Neighboring Countries. "His strategic expertise and proven ability to drive brand growth align with Bacardi's vision for the Indian market. With India’s alcobev market continuing to grow into one of the largest globally across categories, we will look to his expertise and guidance to lead our strategic marketing in a direction that meaningfully connects and resonates with our audiences across the country."

Commenting on his newly appointed role, Kanchan said, “I am thrilled to embrace the opportunity to enhance both the established and new age brands within the Bacardi portfolio across India and neighboring markets. I look forward to amplifying Bacardi’s consumer-first marketing efforts to bring fresh and meaningful experiences that resonate with our audiences and drive meaningful growth to continue elevating our brand presence.”

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