Ather Energy, one of India’s electric vehicle brands, is gearing up to unveil its latest addition, the Ather Rizta family scooter, during its Community Day event on April 6, 2024. Boasting the largest seat ever seen on a scooter, the Ather Rizta aims to offer unparalleled comfort for riders and passengers alike. To highlight this, Ather has taken up a way to tease their seat with a OOH installation in Mumbai (Worli) and Ahmedabad (Shivranjini Circle).
Ather aims to emphasise the Rizta's XXXXXL seat, designed for family comfort.
Pranesh Urs, VP and Head of Marketing at Ather Energy, said, “When we started designing Rizta, one of our top priorities was to build a scooter that offers the utmost comfort and which does not compromise the everyday scooter experience. That's why we built the Ather Rizta with the most spacious seat ever – ensuring rider and passenger comfort on every journey. Our bold outdoor campaign showcases this commitment to redefining what a scooter can be.”
Concept and Ideation by Ather’s in-house Creative Team
Head Creative: Krishnanunni Warrier
Creative Lead: Arshia Jain
Design Lead: Suren Makkar
Designers: Prabhu Gangadharan, Jasleen Kaur
Copywriter: Nitesh Tripathi
Idea executed by agency, Laqshya Media Group
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