Amrutanjan Healthcare and Ruturaj Gaikwad revitalise energy with Electro+

Amrutanjan Healthcare has launched a new campaign to introduce the latest addition to its product line up – the low sugar variant of Electro+, an electrolyte drink designed with an aim to replenish energy levels and combat dehydration and fatigue. In conjunction with this launch, Amrutanjan also announced Indian cricketer Ruturaj Gaikwad as the brand ambassador for Electro+.

As the brand ambassador, Gaikwad will play a pivotal role in showcasing the benefits of Electro+ and encouraging consumers to prioritise hydration and electrolyte balance for overall well-being.

The brand's new TVC aimed to showcase the importance of Electro+ in combating dehydration and tiredness  and staying hydrated during intense physical activity. The commercial features Gaikwad in action on the cricket field, visibly fatigued and in need of revitalisation during a drinks break. His need for more than just an ordinary drink, aims to highlight the efficacy of Electro+ in replenishing energy levels and rehydrating at the cellular level.

S Sambhu Prasad, Chairman and Managing Director of Amrutanjan Health Care, expressed his enthusiasm for the launch of the low sugar variant of Electro+ and the collaboration with Gaikwad stating, "At Amrutanjan, we are committed to offering innovative solutions that promote health and well-being. The introduction of the low sugar variant of Electro+ underscores our dedication to meeting the evolving needs of our consumers. We are delighted to welcome Gaikwad to the Amrutanjan family and are confident that his association with Electro+ will resonate with audiences across India."

Mani Bhagavatheeswaran, Chief Marketing Officer of Amrutanjan Health Care, spoke on the significance of Gaikwad's role as the brand ambassador for Electro+, " Gaikwad epitomises the spirit of vitality and resilience, making him the perfect choice to represent Electro+. This association, beyond a simple endorsement, is about raising awareness and making electrolyte drinks a go-to choice for anyone seeking an effective way to stay energised and combat fatigue throughout their day. Ruturaj's dedication to peak performance makes him the perfect voice to remind consumers about the importance of prioritizing hydration and electrolyte balance. We look forward to a successful partnership with Gaikwad and to educate consumers about the everyday necessity of electrolyte balance for optimal health and vitality."

Gaikwad commented on this association, saying “I am extremely delighted to be partnering with Amrutanjan Healthcare for their brand Electro+. Hydration and energy maintenance are crucial not just for athletes like myself, but for everyone in their daily routines. Ensuring adequate electrolyte balance is essential for peak performance and overall health, whether one is hitting the field or managing daily tasks. I am glad that we have a solution from Amrutanjan Electro + for that. I hope more people will now be aware that staying well-hydrated not only boosts mood, memory, and attention but also contributes to overall well-being.”

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