Zomato makes it to silver screens through its integration with 'Fighter'

Zomato, India's food ordering and delivery platform, has announced its integration in the latest cinematic release, ‘Fighter’, featuring Hrithik Roshan and Deepika Padukone. In one of the scenes, Padukone asks Roshan, 'Suna hai aap ko Zomato bohot pasand hai?'

In the film, the duo play daring fighter pilots, and this collaboration aims to pay homage to all fighter pilots, army officers, healthcare heroes, sanitation workers, security personnel, and Zomato’s delivery partners.

Sahibjeet Singh Sawhney, Marketing Head, Zomato, commented on the integration and said, “We are thrilled to collaborate with 'Fighter' to honor the spirit of those who serve our country. The film is a tribute to the Indian airforce and as a brand born in India, we echo the sentiment. This integration is born out of Zomato’s love and respect for the true heroes of the nation. Look out for Zomato when you watch the movie!”

Mamta Anand, Producer, (Marflix Pictures), Fighter, said, “Thrilled to have Zomato as 'Fighter's' brand partner. Their integration and active role in our campaigns enhance the cinematic experience, bringing an authentic touch to the characters' lives.”

This partnership is shown in billboards in Mumbai and Delhi, along with banners within the Zomato app.

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