Yashraj Mukhate and Kokila Modi meet in 'Rasoda' to unveil Cif's Scrub Daddy

Taking a walk down viral content lane, Scrub Daddy’s debut into the Indian market has leveraged the viral “Rasode me kon tha?” route.

The American Shark Tank product, Scrub Daddy went viral on TikTok, and in 2023, had partnered with Unilever’s Cif.

The smiley-faced, texture-altering sponge made its entrance through an Instagram post featuring influencer and composer Yashraj Mukhate.

Mukhate, celebrated for his viral composition "Rasode main kaun tha?" in 2020, collaborated with Rupal Patel, also known as Kokila Modi, the central character of the song.

In the post, Mukhate showcases the product's features with lyrics like “Garam paani mein yeh soft, thande paani mein yeh hard” aiming to show its versatility.

The promotional video unfolds with Mukhate engaged in dishwashing while Patel, portraying Modi from the Star TV series Saath Nibhana Saathiya, calls out to him. Subsequently, Modi steps out from the TV realm to impart wisdom on selecting the appropriate dishwashing sponge, advocating for Cif's Scrub Daddy. The scene then breaks into an impromptu song and dance routine.

The ad references the viral "Rasode me kon tha" line, with Modi donning the same sari as the iconic scene, ensuring instant recognition. Its caption, “Aaj se rasode me Cif Scrub Daddy hoga!”, further plays as a parody on the viral dialogue.

The advertisement also evokes memories of another viral moment from the show, featuring Modi's onscreen daughter-in-law, Gopi Bahu, washing her husband’s laptop in the sink and airing it out on the clothesline.

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