Wavemaker conceptualises anamorphic OOH for Platinum Love Band

Platinum Love Bands has unveiled a new campaign which aims to elevate the celebration of Valentine's Day, with the symbol of love - rare platinum.

The campaign has been conceptualised by Wavemaker and featured anamorphic digital screens. The screens unveiled the pairs of crafted platinum love bands as they step out of their box. One can see animated platinum love bands, rotating around the box as they showcase their design and craftsmanship. Activated across all key markets these outdoors truly make the jewellery designs larger than life and underline the brand’s tag line – For a love so rare.

Platinum Love Bands has also collaborated with the music streaming service, JioSaavn, to provide consumers with a special opportunity. They can now create custom dedications for their loved ones through #PlatinumLoveJukeBox. The initiative enables couples to curate a personalised playlist for their beloved, selecting songs that deeply resonate with their love story and language of love. Once completed, this tailor-made playlist can be easily shared with your partner, accompanied by a personalised message of love.

Sujala Martis, Consumer Marketing Director, PGI India, said, “Platinum is the ultimate symbol of modern love. This month of love, the intent was to elevate the upcoming Valentine's Day experience for our audience, with an innovative visual experience on one hand via, immersive anamorphic outdoors that make the lure of platinum seem larger than life. And an exciting partnership with JioSaavn on the other, allowing couples to express their love through music by creating their own playlists for each other. Social media today is a loud declaration of one’s relationship status encouraging couples to then share their dedicated playlist on social, completes the loop.”

Shekhar Banerjee, Chief Client officer and Office Head - West, North and East, Wavemaker India, said, “Valentine's Day is a time for creating unforgettable moments and exceptional experiences with the ones we love. We understand the importance of crafting innovative experiences that capture attention and forge meaningful connections. That's why we're thrilled to present our latest offering: an immersive journey featuring PGI's Platinum Love Bands. Our aim is to provide an experience that goes beyond the ordinary, filled with breath-taking visuals and interactive elements that celebrate the beauty of love. We want to fill the air with joy and love for all the couples out there, and this innovative experience is our way of paying tribute to the power of love.”

Info@BestMediaInfo.com