Virat Kohli's barber is omnipresent in Philips #BarberKeBarabar

Philips India has launched its latest campaign, #BarberKeBaraber, aimed at empowering men to achieve professional grooming standards in the comfort of their homes.

The campaign spotlights cricketer Virat Kohli showcasing the Philips All-in-One Trimmer with its Twin Trim blades as the tool for achieving a salon-like precision.

The campaign's tagline is "#BarberkeBaraber," aimed to compare grooming experience of professional calibre,  to the expertise offered by a skilled barber.

Commenting on the campaign, Deepali Agarwal, Business Head - Personal Health, Philips Indian Subcontinent, stated, “At Philips, we're constantly pushing the boundaries of innovation, and creating meaningful experiences for our consumers. With the #BarberKeBaraber campaign, our objective is to enhance the grooming journey for men in India by offering a product that guarantees an even trim and a polished finish within the comfort of their homes. The Philips All-in-One Trimmer underscores our dedication to provide top-notch grooming solutions for men. With this campaign our aim is to empower men to groom with confidence and ease at their convenience.”

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