Vertical Horizontal unveils full-service digital agency for connected consumers

Vertical Horizontal has unveiled full-service digital agency for connected consumers.

The advent of multiple screens has brought a new wave of communication, making digital experiences seamless and fluid for consumers. Every piece of information, content, data, and human story is viewed, consumed, and experienced vertically and horizontally, as per the company statement.

Centered around this philosophy, Vertical Horizontal is set to bring storytelling with an interactive twist for brands as well as digital consumers.

Pranav Pathak, MD and Founder, Vertical Horizontal, said, “Embarking on the journey of launching a digital agency is like investing in the future of innovation and connectivity. It's not just about creating a business; it's about catalyzing the transformation of ideas into a digital reality. Digital agency means betting on the power of creativity, technology, and strategic vision to shape the digital landscape and drive success in the ever-evolving marketplace.” 

Dinesh Swamy, Co-Founder and CCO, Vertical Horizontal, said, “We aren’t just storytellers; we are interactive storytellers. We are in the business of creating perceptions, letting the connected consumer have a choice of viewing - Vertical / Horizontal”.

Partnering with Swamy & Pathak in building the workforce is Sanket Mhatre, Executive Creative Director, Vertical Horizontal. He said, “Blending technology, data and strategy, Vertical Horizontal aims to craft communication that combines a robust balance of emotional triggers and digital experiences. Launching Vertical Horizontal isn't just about creating a digital agency; it's about orchestrating a symphony of innovation, where creativity and strategy intersect to craft experiences that transcend the ordinary and redefine the digital landscape. It's a commitment to rewrite the narrative of brands through rich storytelling”. 

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