Traya and Rajkumar Rao encourage consistency in hair treatment with #HopeForHair

Traya, the health-tech brand, has announced the extension of its campaign, #HopeForHair, taking a deeper dive into its approach to hair health.

The new series of films aim to inspire the development of consistent habits among customers to follow the Traya treatment plan for holistic solutions. The latest film demonstrates how the Traya treatment addresses the root cause of hair loss over time.

The campaign film once again stars Rajkummar Rao, aiming to strengthen Traya's presence in the Hindi-speaking market.

The first leg of the film shows Rao as a gym instructor, focusing on the similarity between achieving fitness results through consistent workouts with professional guidance and addressing hair loss. It introduces Traya's hair coach offering, drawing parallels to the gym trainer, who ensures continuous customer support throughout the course of the Traya treatment for optimal results.

Speaking on the new campaign film, Saloni Anand, Co-founder, Traya, said “The #HopeForHair campaign is Traya's effort to shift people's perspective on hair loss. The initial campaign film with Rajkummar Rao instilled hope by showcasing transformative results for hair loss. Our goal is to enhance awareness that, although our solution is effective, consistent adherence to the treatment is crucial, and Traya's hair coach is there to support individuals throughout their journey. At Traya, our mission is to offer a reliable, long-term solution to hair loss.”

Info@BestMediaInfo.com