Tic Tac and Ranveer Singh bring #VibeHai spirit to life

Ferrero India, a part of the Ferrero Group, has just unveiled its latest campaign for Tic Tac. #VibeHai campaign aims to ignite your youthful spirit and make you dance your heart out.

The campaign features actor Ranveer Singh vibing to the rhythm of Yashraj Mukhate’s beats.

Singh’s each step is a kaleidoscope of cool vibes, that perfectly mirrors the fun spirit of Tic Tac, which spreads cheer and good vibes, overcoming the daily hassles and challenges, while inspiring a positive outlook towards Life.

Mukhate's jingle, "Vibe Hai… Tic Tac Wali Life Hai," aims to mesmerises you into pure, unadulterated fun. The original soundtrack transforms into a catchy and foot-tapping tune, matching the energy of Singh's dance moves.

The music video encourages everyone to indulge in Tic Tac's Playful Spirit. The brand will also be going vernacular with this song to appeal to the local lingo with support from Mukhate, who is composing regional renditions for the first time.

Zoher Kapuswala, Marketing Head (Pills and Gums, Ferrero India, said, "Being a Youth-oriented Brand, Tic Tac touches the passion points of the vibrant youth of India. It invites the Youth to spread the Cheer, & to playfully express themselves, without holding back. Ranveer's infectious energy and Yashraj's refreshing composition makes for a fun cocktail designed to ignite a supernova of good vibes."

 

 

 

 

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A post shared by Ranveer Singh (@ranveersingh)

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