The Belgian Waffle Co, has revealed its latest campaign - ‘Hunt for the Coolest Fans’ - in collaboration with Palak Tiwari. The campaign concept aims to capture the essence of enjoying delicious waffles in a fun and creative way.
The #MyWaffleMove contest participants will have a chance to win iPhone 15, Bose Headphones, Boat Smartwatches, and 1000+ vouchers from the Belgian Waffle Co.
In the campaign video, Tiwari is spotted indulging in her favorite Triple Chocolate waff-wich at The Belgian Waffle Co’s flagship store at Chowpatty. She showcases her unique ‘Waffle Move,’ combining the joy of devouring the treat with some fun dance moves. Tiwari, a true waffle aficionado, extends a lively invitation to all her fans, encouraging them to join the excitement of the #MyWaffleMove contest.
According to the brand, Tiwari was chosen because she embodies the spirit of the ‘Coolest Fan’ campaign and her appeal amongst the young audience will inspire participants to unleash their creativity while relishing their favorite waffles from The Belgian Waffle Co.
Vrushali Parab, Head of Marketing at The Belgian Waffle Co, said “We are excited to have Palak Tiwari to represent all our cool fans who brim with joy while relishing their favorite waffles, at our stores or in the comfort of their homes. Her energy and enthusiasm align perfectly with the spirit of the ‘Coolest Fan’ campaign. We believe she will inspire our participants to bring their best moves forward for the contest.”
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