India’s pet-care start up - Supertails’ has launched their newest ad for their ‘What the Fluff’ sale. Green Chutney Films, a film production house, has collaborated with them on this film.
The 29-second ad opens with a scene of a pet parent embracing her furry companions. Their latest ad-film aims to showcase the ease and convenience of the pet-care brand’s ‘super’ app.
About the experience, Suhasini Nair, Director, Green Chutney Films, said, “My first directorial gig became better when the cast had adorable furry beings. Simple communication was elevated by our cast and an efficient team that pulled it off very well. I am grateful to Supertails for putting their trust in me and to our team at GCF for their constant guidance and support.”
The campaign was launched with the intention of promoting the online store’s sale starting from 18th to 26th February 2024.
Manan Bhatt, Creative Director and Co-founder, Green Chutney Films, said, “Supertails is a brand growing leaps and bounds, and a category that I always wanted to work in because it's dogs and cats; who wouldn't? The idea was to keep communication simple and make pet parenting easy with all new features and doctor appointments.”
Varun Sadana, Co-founder of Supertails, expressed, "We're thrilled to kick off our sale with the captivating 'What the Fluff' ad, skillfully crafted by Green Chutney Films. Their ability to truly grasp our vision at Supertails shines through beautifully in the campaign.”
"With pet parenthood on the rise, we recognize the challenges that pet parents face, from accessing reliable products to finding trustworthy veterinary consultations and pet pharmacy services. Our aim is to fill this gap by providing a one-stop platform for all their needs."
Sharing her thoughts about the tech-enabled pet care brand, Manashree Jani, Founding Member and Executive Producer, Green Chutney Films, said, “Our second association with Supertails, and it's only a joy to work with them. The clarity with which Varun and his team approach things is rare these days to see in advertising. We hope to build this partnership better and stronger.”
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