Stellantis India elevates Shishir Mishra as Brand Director for Citroën in India

Stellantis India has announced the elevation of  Shishir Mishra as the Brand Director for Citroën in India effective immediately. In his new  role, Mishra will be responsible for steering the brand's strategic initiatives and further  strengthening Citroën's presence and impact in the Indian automotive market.

Mishra brings with him a wealth of experience garnered over 24 years in the  automotive and banking and financial services industry. Prior to his appointment as Brand  Director, Shishir served as the Head of Sales and Marketing synergy functions for Jeep and Citroën in India, where he played a role in leading Aftersales Operations, Dealer  Network Development, Finance and Insurance, Demand and Distribution, and Selling Online.

A post-graduate in Sales and Marketing, Mishra joined Stellantis in 2018 as part of the core  team responsible for the launch of Citroën in India. Since then, he has demonstrated  leadership across various functions, augmenting process and standards towards the  brand's development in the region.

Commenting on Mishra's appointment, Aditya Jairaj, CEO and Managing Director, Stellantis India, remarked, "We are delighted to appoint Shishir Mishra to lead Citroën in  India. His experience, coupled with his proven track record of delivering results, makes him  the ideal candidate to intensify Citroën's brand strategy in this dynamic market. I am  confident that under his leadership, Citroën will continue to innovate and excel, further  solidifying its position towards a leading automotive brand in India."

Mishra said, "I am excited to take on this role at an important juncture for the brand  and the automotive industry. I look forward to leveraging Citroën's rich heritage and  innovative spirit to strengthen our position in the Indian market, working closely with our dealer partners to deliver exceptional experiences to our customers and drive sustainable  growth for the company." 

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