Spykar gives strangers compliments with its #PocketFullOfLove

Spykar, a fashion brand, has announced the launch of its latest campaign, "PocketFullOfLove." The campaign was held on February 10th and 11th, 2024, at Phoenix Palladium Mall in Mumbai.

The campaign centred on spreading 'Pockets full of love' at the mall, featuring compliments on small cards. The brand’s release reveals that these messages brought smiles and positivity to recipients, with Spykar representatives also hosting activities like the 'Spin the Wheel' game at the store, creating moments of joy and connection.

Participants also had the option to collect blank cards, allowing them to personalise compliments and spread kindness to others in their surroundings. Spykar aimed to encourage this chain reaction of kindness, creating a lasting impact and fostering a culture of positivity.

Vivek Shah, Marketing Head of Spykar, expressed that, "In a world that often feels divided and chaotic, it was essential to remind ourselves of the love and compassion that bind us together. The 'PocketFullOfLove' campaign was Spykar’s way of spreading this message and fostering meaningful connections within the audience. As a brand, Spykar is committed to delivering more than just fashion. We strive to create experiences that resonate with our audience. With the Valentine's Day campaign, we hoped to inspire others to embrace kindness and make a difference in the lives of those around them.”

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