Spotify calls out Apple's anti-competitive practices in new campaign

Spotify’s new campaign highlights the restrictions that Apple places on app developers.

Titled ‘Censored’, the music streaming service’s creative claims Spotify Apple is preventing users from having an improved digital experience by preventing users from being able to easily learn about new deals and promotions, such as its  ‘three months free’ offer.

The ad is part of Spotify's 'Time to Play Fair' campaign, where the platform criticises Apple, calling its attempt to charge a 27% fee for transactions outside the App Store "outrageous."

The creative is placed at key locations in London including Leicester Square and Westminister.

April Boyd, Head of Global Government Affairs and Public Policy, Spotify, said, “For far too long, Apple’s anti-competitive practices have kept UK consumers in the dark about ways to save money. “We want to show consumers what a fairer digital market should look like, with greater transparency, increased convenience, and new promotions. This is why Spotify supports a strong DMCC Bill that creates a level playing field, ensuring the UK remains a leading market for digital innovation.”

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