This Valentine's Day, Spaces is putting a spotlight on the foundation of a healthy relationship: quality sleep.
Partnering with celebrity couple Neha Dhupia and Angad Bedi, the brand has launched a campaign aiming to highlight how different sleep preferences can disrupt couples' sleep and how Spaces' mattresses can offer a solution.
The campaign video features Neha Dhupia and Angad Bedi, where the couple share their contrasting sleep preferences - Dhupia favours a soft, plush mattress, while Bedi chooses a firmer one. The banter highlights the common challenge couples face with mismatched mattress preferences, often leading to one partner sacrificing their sleep for the other.
Spaces' aims to offer a perfect solution to this dilemma. The brand’s release revealed that the mattresses feature a dual-comfort technology, allowing couples to personalise each side's firmness to their preferences.
“You know you're in trouble when tossing and turning becomes the new relationship dance move,” says Manjari, CEO, Domestic Business, Welspun Living. “With Spaces’ customisable mattress, we offer a revolutionary approach to personalised comfort. Our innovative design allows each partner to adjust their side of the mattress according to their unique preferences, ensuring a customised sleep experience tailored to individual needs.”
She added, “At Spaces, we are committed to enhancing the sleep quality of our customers, and our customizable mattress stands as a testament to this dedication.”
With the hashtag #MakeSpaceForNoComprises, the brand aims to spark conversations about the importance of sleep in relationships and showcase how its innovative products can help couples achieve sleep harmony.
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