slice showcases inverted ad to launch its UPI first account

slice, consumer payments and credit company, launched an “inverted” ad campaign in The Times of India which had readers turning their heads. The campaign highlights the launch of slice’s UPI first account - slice account to the public. After a three-month beta testing period, primarily available to its existing customer base, slice is now extending slice account services to all users.

The brand believes that it simplifies users' financial lives by offering an autoload function, ensuring their accounts are always primed for transactions. The account also has automation of recurring payments, insights into spending patterns, and a gaming element. Every transaction opens up "fire," a game where users can earn cashback. The chat icon is displayed on the home screen for slice customer care.

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