Social media users have transformed the comment section into a new hotspot for engaging content, with individuals like Vivek from Gurugram gaining attention for their humorous replies on Shaadi.com's posts. Known as @greenflagvivek on Instagram, Vivek's witty banter led to him being officially recognized as the "Biggest Green Flag" by Shaadi.com and netizens.
The viral conversation began on February 20 when Vivek expressed his frustration about constantly seeing couple reels on his feed, questioning, "Why are all these couple reels showing up on my feed?"
His humorous commentary about being a green flag but struggling to find the right life partner quickly gained traction online, even drawing the attention of Shaadi.com's founder, Anupam Mittal, who joined in on the banter.
@ShaadiDotCom comment section is something else https://t.co/3t3r4MhGWR
— Anupam Mittal (@AnupamMittal) February 21, 2024
The internet erupted with laughter as meme pages and social media users across platforms caught wind of Vivek's hilarious commentary. Twitter was abuzz with relatable memes and responses to Vivek's comments, further propelling his internet fame. Many users even emulated Vivek's style, posting similar self-dialogue commentary on Shaadi.com's Instagram posts, including Shaadi.com itself!
In response to the overwhelming positive feedback and recognition from the online community, Shaadi.com decided to crown Vivek as the "Biggest Green Flag" and presented him with a life-size green coloured flag as a certification. Shaadi.com also changed its bio to “Just a @greenflagvivek fan page ”. This playful gesture highlights Shaadi.com's ability to leverage social media in creative ways to enhance brand love and recall.