Saffola Honey unveils new packaging through CGI video

Marico's Saffola Honey, has introduced a packaging refresh for its Saffola Honey Active on the occasion of Sundarbans Day, February 14.

The brand has also unveiled an immersive CGI video as part of its campaign. This video presentation was showcased around the Chhatrapati Shivaji Terminus in Mumbai, Maharashtra, India – a UNESCO World Heritage Site and railway terminus.

The new campaign aims to generate excitement and anticipation surrounding the new Saffola Honey Active pack.

Speaking about the new packaging refresh, Vaibhav Bhanchawat, Chief Operating Officer, India and Foods Business, Marico, expressed,"We're excited to introduce the refreshed packaging for Saffola Honey Active, now presenting a captivating new look that reflects the purity and natural essence of our honey which includes honey from Sunderbans Forest. To celebrate this refresh, we've unveiled a CGI video that brings the packaging redesign to life, showcasing the journey of Saffola Honey Active from the Sundarbans to your table. It's a delightful visual treat that complements the packaging refresh and reinforces our commitment to delivering an exceptional honey experience."

The newly redesigned packaging for Saffola Honey Active will be rolled out across various markets, including Hyderabad, Mumbai, Kolkata, Chennai, Delhi, and Bangalore. Additionally, it will be accessible through various e-commerce platforms.

 

 

 

 

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