Red FM and Western Railway collaborate for Mumbai Local based music video

India’s private radio and entertainment network, Red FM has joined hands with Western Railway to create a music video with RJ Malishka, aimed at deepening the connection between Mumbaikars and the Western Railway.

The music video titled "Lay Bhaari" aims to embody the spirit of Mumbai and the relationship it shares with the Mumbai Local, the Western Railway.

The video features RJ Malishka capturing real-life people and situations across 5+ stations of Western Railway, including locations like the Western Railway Heritage Gallery at Churchgate, EMU Carshed at Mumbai Central ,Yard, and Train Management system at Mumbai Central.

Commenting on the collaboration, Sumit Thakur, Chief Public Relations Officer of Western Railway, said, “The “Lay Bhaari” song sung by RJ Malishka appeals in her ‘bindaas’ Mumbai lingo to follow rules and regulations for a happy and safe train journey. The song gives several social messages like, security at stations, special provisions for ladies and Divyangjan passengers, Not Boarding/Alighting a moving train, Not traveling on the footboard of the train, etc.”

Speaking on the collaboration, Nisha Narayanan, COO and Director, Red FM & Magic FM, said, "Our association with Western Railway goes beyond a conventional collaboration. 'Lay Bhaari' is not just a song; it's a celebration of the symbiotic relationship between the people of Mumbai and the Western Railway. As a brand that is committed to social responsibility and has consistently pursued innovative ways to connect with our audience, 'Lay Bhaari' is a testament to our ability to weave impactful narratives. Malishka, with her unparalleled energy captures the essence of Mumbai. The sounds of Mumbai, including railway announcements, are intricately woven into the melody, creating an immersive experience that resonates with the spirit of the city.”

The song serves a dual purpose of reminding Mumbaikars to follow rules and fulfill their responsibilities towards Western Railway while highlighting the safety for women and promoting responsible behavior. It also subtly showcases Operation Amanat, an initiative by the Railway Protection Force to make it easier for passengers to retrieve lost luggage.

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