Rayomand J Patell joins Laqshya Group as Group Chief Creative Officer

Laqshya Group has appointed Rayomand J Patell as its Group Chief Creative Officer.

Patell has previously been a creative leader at creatively-led agencies such as SSC&B Lintas (home to India’s first Cannes Gold Lion), Contract Advertising, Havas; and then he plunged into the world of Technology at Idealake.

Patell dreams to create a homegrown Accenture Song or R/GA.

In the Laqshya Group, he finds the scale and ambitious thinking needed to fulfill it both within India and abroad.

Rayomand will partner Manas Mohan, CEO at DigitaLabs, as the arrowhead of the Laqshya Group’s Creative offering.

Mohan said, “Clients look very carefully at the creative multiplier for campaigns across media. Rayo’s expertise and experience in combining creativity and brand insights, especially in the digital space, will enable Digitalabs to create unique brands in the marketplace.”

Alok Jalan, Chairman, Laqshya Group, added, “With Rayomand on board, Laqshya Group is sure to create work that is deeply differentiated and effective across media.”

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