Radio City celebrates '100 Saal Radiopanti Ke' on World Radio Day

On World Radio Day on February 13, 2024, Radio City, a private radio station, commemorated '100 saal radiopanti ke!' with its radigitalisation approach.

The radio station leveraged digital platforms with an aim to expand its reach beyond the 39 cities where it currently operates.

Radio City was formed 23 years ago. “Rag Rag Mein Daude City” is its core philosophy and its jingle is #CitykiNayiVibe.

The brand notes that approximately 88% of Millennials and Gen Xers listen to the radio because of its local flavour, making it an engaging and trustworthy medium. Approximately 61% of radio listeners report that radio can improve their mood and give them a sense of companionship. \

The network also provides content on humour through Babber Sher and Joke Studio and has a show, Love Guru, who is a friend you always needed and also a personal therapist. It also has a culinary show, Taste Series and Food Cast and also hosts spiritual shows.

With its AI-driven RJ Sia, Radio City has aimed to pioneer innovation to stay relevant to its GenX listeners. The feature - Blockbuster Sunday has movie reviews and celebrity interviews. The discussions on tech and automobiles give updates on what’s trending in these sectors. It also features podcasts such as Kadak Currency, which aims to educate its listeners regarding the finances, markets, and economy.

Ashit Kukian, CEO of Radio City, emphasised, “As we commemorate '100 saal radiopanti ke!' on World Radio Day, our station stands proud, embodying the enduring spirit of radio. Our journey reflects not only our unshakeable dedication to the essence of radio as a medium—ever-evolving yet deeply rooted in tradition—but also our profound sense of responsibility as a brand. Our radigitalisation approach signifies how we are evolving with the digital age, but our core values remain unchanged. We strive to adapt to changing audience preferences through interactive segments, pertinent discussions, and engaging hosts across on-air, digital, and on-ground platforms, reaching 93 million. Our commitment lies in balancing entertainment with a sense of responsibility as a brand."

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