Puma chants Kabaddi-Kabaddi; becomes official kit partner for PKL team Haryana Steelers

Sports brand Puma has become the official kit partner of Pro Kabaddi League (PKL) outfit Haryana Steelers.

Haryana Steelers, owned by JSW-Sports, will be playing in the finals in the ongoing season of PKL. As part of the deal, the Puma logo features on the nape of the jersey and its wordmark on the shorts.

Commenting on this collaboration, Shreya Sachdev, Head of Marketing, at Puma India, said, " We are extremely excited for our partnership with Haryana Steelers. This association not only marks our entry into the world of Kabaddi but also reflects our drive to safeguard and promote India’s sports culture and heritage.”

Sachdev added, “Our brand film with Haryana Steelers gives a positive spin to the colloquial phrase ‘Hadd Paar Kar Di as a metaphor to showcase resilience, determination, and relentless pursuit of excellence, not just in Kabaddi but also in life.  As a brand, Puma embodies the same values, and the partnership comes as part of our commitment to breaking limits in the world of sports.”

Haryana Steelers’ co-captain Mohit Nandal, said, “I am really happy to see a brand of Puma’s stature venture into Kabaddi as it will definitely help grow our sport. All of us at Haryana Steelers are proud to be kitted by them this season, and look forward to the partnership.”

Divyanshu Singh, COO, of JSW-Sports, said, “JSW-Sports has had an amazing relationship with Puma over the years, on the back of the longest-standing apparel partnership in Indian sport and through the partnership with Bengaluru FC. It’s really amazing to have an aspirational and international brand foray into Kabaddi, which is great not only for Haryana Steelers but also for sport in general. We are really excited to roll out our licensing and merchandising program with Puma, to make sure that quality kits are available to our fans. Through this association, we aim to create some Kabaddi-centric grassroots programs in the time to come,”

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