Planetcast unveils NexC cloud-first architecture

Planetcast Media Services, a global broadcast technology and media services provider, announced the launch of its NexC architecture which aims to simplify content management, distribution, and monetisation services and technologies. NexC provides a single-window, content supply chain management system.

Sanjay Duda, Chief Executive Officer, Planetcast, said, “Media organisations are finding it increasingly cumbersome and expensive to navigate the various stages of post-production, content delivery, and monetisation. In addition to seeking to enhance profitability, many media & entertainment companies are expanding geographically, while at the same time targeting new distribution points and functionalities, such as over-the-top (OTT), Free Ad-Supported Streaming TV (FAST), and pop-up channels. This leads to an exponential increase in the requirement for media processing and management, which we call the ‘complexity challenge’. Planetcast’s NexC unified service layer architecture meets this challenge through its flexibility and cloud-first approach, enabling customers to maximise efficiency and cost-effectiveness.”

Venugopal Iyengar, Chief Operating Officer, Digital,  Planetcast, said, “Planetcast’s success has been built upon the ability to adapt to changing distribution and monetisation trends over the last two decades while successfully handling some of the world’s most valuable sports and entertainment properties. Our strength lies in having organically built end-to-end distribution value chains using our in-house software development capability, mostly built with our own IP, served by a 200+ software team. We believe that the ‘complexity challenge’ is the greatest issue facing media companies today. To meet this challenge, we have designed the NexC architecture from the ground up to provide all the power and functionality media companies need, combined with the simplicity of a single sign-on collaborative user interface.”

NexC will offer API integration support for any Generative AI solutions that aim to enhance the workflows and functionality of the Platform.

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