Paytm reassures consumers that its payment devices are here to stay through print ad

One97 Communications (OCL) which owns the brand Paytm has launched a new print advertising campaign to reassure users and merchants that its QR, Soundbox and card machine will continue to work ‘today, tomorrow, and always’.

Paytm reiterated that its innovative payment devices are here to stay. The company also thanked its digital India partners, who helped the company in countering any rumours. The ad also asked readers and its user base to refer to numbers 21 and 22 of FAQs released by the central bank that answers questions that users or merchants may have about the Paytm QR code, Soundbox and Card Machines.

Paytm Spokesperson said, “As pioneers of QR code, soundbox and mobile payments in India, we have always been at the forefront of the Digital revolution in India. With this ‘India’s every Paytm QR & Soundbox will keep working Today, Tomorrow, Always’ campaign, we aim to dispel any rumours, and confirm that our innovative devices will continue to empower merchant partners with seamless payments.”

The campaign comes as a move to clarify doubts as last month, the RBI imposed major restrictions on the operations of Paytm Payments Bank (PPBL). It has directed Paytm Payments Bank to stop accepting deposits or top-ups in customer accounts, wallets, FASTags, and other instruments after February 29.

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