Center Fresh, the flagship gum and mints brand of Perfetti Van Melle India, has introduced a new flavoured mint - the Center Fresh Mints Clean Breath Lemon Honey - and has kicked off a digital campaign dedicated to it. This new product promises a blend of intense mint and citrusy flavour, and claims to offer 60 minutes of clean breath.
The campaign, showcasing the effect of the new flavour, is heightened with the tagline “Taazi saans, hamesha rakho paas”. In the TVC, a man who seems visibly sluggish and low on energy is instantly revitalised after savouring the Center Fresh Mints Lemon Honey. His transformation symbolises the fresh and lively essence of the new mint.
The brand aims to provide an invigorating experience for every palate. This variant is perfect for those who love fruity flavours.
Gunjan Khetan, Marketing Director, Perfetti Van Melle India, stated, “Center Fresh, our flagship gum and mints brand, has been synonymous with long-lasting fresh breath. With the launch of the Lemon Honey flavour, we are excited to offer our customers a new way to enjoy the freshness they trust, now with a lemony twist. Center Fresh Mints Lemon Honey flavour aims to leave a lasting impression, ensuring fresh breath for a whole hour. We believe that this addition will not only delight our existing customers but also appeal to new ones who love fruity flavours.”
The new Lemon Honey flavour is available in two categories and priced Rs. 1.
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