Narayana Health has released a brand film that aims to emphasise its commitment to an integrated approach to cancer care. The campaign aligns with this year’s theme for World Cancer Day, ‘Close the Care Gap.’
As a part of this initiative, patients get a free second opinion from cancer specialists across the Narayana Health network.
The brand film takes viewers through the various facets of a doctor's daily life, portraying him as a loving father, a kind stranger, and a devoted oncologist. The theme of the brand film is: “Care is not something you do; it comes from within you.”
Commenting on the brand film, Ashish Bajaj, Chief Marketing Officer of Narayana Health, said, “At Narayana Health, empathy is not a choice; it is an integral part of our DNA & forms the essence of our caregiving philosophy. Every member of our team, including our dedicated doctors, nurses, technicians & support staff exemplifies the power of care in both their personal and professional lives. Through these small gestures, we make a big impact on the journey of healing and hope for our patients. This film is a tribute to the genuine care that defines us and strengthens our mission to make a difference in every life we touch."
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