Moloco announces multi-year partnership with Viacom18 for ad serving on JioCinema

Moloco has announced a strategic partnership with Viacom18 and JioCinema in India.

As part of this multi-year partnership, Moloco is using its advanced machine learning and ad serving capabilities to build a powerful monetisation solution for Viacom18/JioCinema, and it began with the Tata IPL last year.

Last year, 449 million cricket viewers watched Tata IPL on JioCinema from March to May 2023. Supported by the Moloco ad serving technology, JioCinema served targeted ads to a peak concurrent viewership of 32M users, as per the press statement.

Sunil Rayan, Moloco’s Chief Business Officer, said, “As the streaming media industry continues to focus on monetisation, we’re excited to partner with leading players such as JioCinema to develop their performance advertising engine. We have leveraged Moloco’s deep experience in advertising technology over the last decade to build an ad serving solution for JioCinema that ensures stability at scale and improves user experience during peak times. Looking ahead to Tata IPL 2024, we anticipate an even bigger opportunity to engage millions of viewers while also creating measurable value for advertisers,” he added. 

Akash Saxena, CPTO, JioCinema, said, “By using Moloco’s advanced algorithms and highly optimised ad serving infrastructure, we were able to deliver ads to 32M viewers concurrently during Tata IPL 2023 and offer new monetisation opportunities to our advertisers.”

Siddharth Jhawar, General Manager for India, Moloco, said, “India’s 700 million digital population has shown a growing preference for consuming video content online. As streaming platforms scale and look for more monetisation opportunities, Moloco Streaming Monetisation can help them grow profitably.”  

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