Microsoft join hands with news outlets to integrate AI into journalism

Microsoft is partnering with several news organisations to incorporate generative AI in journalism. Some of the key matters of the collaboration include defining the responsible use of AI, enabling a new generation of journalists with the knowledge of practical AI applications, ensuring sustainable newsrooms for the future and finding ways to enhance business efficiency through AI.

The collaboration comes from the concern that generative AI applications, like ChatGPT, can write articles on their own which can lead to misinformation. Microsoft’s goal is to show that AI can be used to strengthen journalism and its core values of uncovering the truth and representing different perspectives.

Under this partnership, Microsoft is providing former Buzzfeed chief Ben Smith’s news startup, Semafor, with a feature called Signals. It helps journalists by highlighting breaking news from different parts of the world. While the articles are written entirely by journalists, AI will augment the process of news collection by providing a range of articles relevant to the issue. Signals come with a translation feature, which will help make news regionally diverse.

Apart from Semafor, Microsoft is helping The GroundTruth Project, whose mission is to deploy local journalists to cover underrepresented groups. Through the ‘AI in Local News’ initiative, the tech company will be adding an AI track for reporting efficiency and newsroom sustainability.

Microsoft is also financially backing NOTA, a startup which aims to integrate AI into news collection. Their suite of tools helps journalists to broaden their reach and tailor news, specifically keeping the audience in mind.

The results from the collaborations are important for the global journalism industry and Microsoft has committed to sharing the details with the rest of the world.

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