McDonald’s India West and South – owned and operated by Westlife Foodworld – has launched its new offering, McSaver Meals. With the McSaver Meals, the brand aims to redefine the concept of ‘value’ by bringing alive the ‘feel-good’ moments the brand enables. A part of its introduction, McDonald’s India has launched an ad campaign, created by DDB Mudra Group, to highlight the Meals’ “irresistible deals”.
In one of the ad films, the narrative unfolds in a bustling McDonald's store, where three robbers, initially focused on a heist, succumb to the temptation of the irresistible McSaver Meals priced at just INR 99. As they indulge in their favourite McAloo Tikki Regular Meals, the blaring sound of approaching police sirens reminds them to flee. The robbers escape, leaving the police car screeching to a halt in front of the McDonald's store. The cops rush inside and are captivated by the irresistible McSaver Meals showcased on the menu.
The second advertisement is set in a corporate convention. The television commercial showcases Mr. Marshall, a European delegate, engaging with a company manager and a young employee. During their interaction, the young employee notices a loose thread on Mr. Marshall's sweater and attempts to fix it. However, as Mr. Marshall walks away, the thread unravels, transforming his sweater into a crop top and tangling those around him! Seeking to make amends, the young employee offers the McDonald’s meal to Mr. Marshall, who graciously accepts the peace offering. They both relish their McSaver Meals priced at just Rs. 149, marking a fresh start over a delicious and affordable meal.
Rahul Mathew, Chief Creative Officer, DDB Mudra Group said, “One of the pillars that McDonald’s is built on is that ‘McDonald’s is for everyone’. And it’s our extra value meals that truly bring this to life. No matter who you are - boss, intern, cop, robber… it makes complete financial and emotional sense to come to McDonald’s to add that smile to your every day.”
McSaver Meals offer a wide range of choices, ensuring there's something for everyone's taste. Customers can enjoy regular meals of McVeggie, McChicken, McAloo Tikki, and Chicken Kebab Burgers, all available at an affordable price.
For customers in Gujarat, Madhya Pradesh and Chhattisgarh, the McSaver Meals will start at Rs. 99. For customers in other parts of West and South India, the Meals will cost Rs. 149.
The TVC is being aired on select national General Entertainment Channels (GECs), as well as regional GECs and news channels in languages like Marathi, Kannada, Telugu, and Tamil.
Sweater McVeggie -
Sweater McChicken -
Rukna toh banta hai -
Film credits:
Chief Creative Officer: Rahul Mathew
Group Creative Director: West – Harshada Menon, Siddhesh Khatavkar
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