'Tested Like Samsonite' series: Mamaearth CEO Ghazal Alagh and chef Garima Arora test Samsonite luggage
The six-part video campaign features a diverse lineup including Karun Chandhok, Milind Soman, Sania Mirza and Vidyut Jammwal, reflecting Samsonite's commitment to diverse talents and achievements
Samsonite has launched its campaign, ‘Tested Like Samsonite’, which showcases its legacy of over a century. The campaign features personalities from all walks of life experimenting with a series of the brand’s products that symbolise perseverance and resilience.
The ‘Tested Like Samsonite’ campaign is a tribute to individuals who showcase courage and strength, even during adversities. In addition to traditional testing, the campaign draws parallels between the resilient journeys of each featured individual and the quality of Samsonite’s products.
In the fourth video of the Tested Like Samsonite campaign, Mamaearth’s Co-founder & CEO, Ghazal Alagh emerges as a beacon of resilience. Reflecting on the myriad pressures of the industry, she draws parallels to the durability of her trusted Samsonite products. In a demonstration, Alagh subjects the Cubelite series to an intense test of impact and pressure, showing how it rebounds to its original form, hence showcasing its ability to withstand the rigors of travel..
A second video features Chef Garima Arora, renowned culinary expert, who showcases the strength and toughness of the Samsonite’s EVOA series in the heart of the kitchen. Subjecting the product to a barrage of challenges, from cracking nuts on top of it to turning it into a chopping board, Arora elucidates Samsonite’s commitment to crafting luggage with robust materials, designed to endure more demanding impacts.
The six-part video campaign features a diverse lineup including Karun Chandhok, Milind Soman, Sania Mirza and Vidyut Jammwal, reflecting Samsonite's commitment to diverse talents and achievements.
Anushree Tainwala, Executive Director of Marketing, said, “Samsonite products are not just luggage; they are a testament to our commitment to quality and durability. ‘Tested Like Samsonite’ is a celebration of resilience and quality. Our campaign captures the essence of Samsonite – durability and resilience. The purpose of the campaign is to ignite inspiration among our audience while underscoring our commitment to excellence.”
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