LoveChild Masaba teams up with Mumbai Indians for 'Har Innings Mein Beautiful'

LoveChild Masaba has become the official partner for Mumbai Indians Women’s team with a campaign "Har Innings Mein Beautiful”

The campaign aims to celebrate the beauty of diversity, individuality, and authenticity. Drawing inspiration from the game of cricket, this campaign aims to celebrate the diverse beauty that unfolds with each passing phase of life, on and off the field.

The campaign involves Harmanpreet Kaur, Hayley Mathews and Yastika Bhatia. 

"Young India needs strong, ever-evolving, disciplined and powerful role models and thought leaders who aren’t afraid to be their true selves," says Masaba Gupta, Founder of LoveChild Masaba. " Our collaboration with Mumbai Indians is an attempt to turn the spotlight on some amazing women, as we enter a new universe of storytelling with women who will, and are dictating cultural moments."

“We are thrilled to announce our collaboration with LoveChild Masaba. A brand dedicated to self-expression, echoing with the ethos and style that Mumbai Indians showcases on the field. It is an exciting journey that we are embarking on, to also give our fans multiple opportunities to engage with and a platform for LoveChild Masaba to engage with our global fans,” said a Mumbai Indians Spokesperson.

Pratik Mukherjee, Brand Head of LoveChild Masaba said, “LoveChild Masaba was launched in Aug ‘2022 a D2C brand since inception, has recently ventured into the retail space and will be expanding footprints rapidly in coming months across kiosk, shop-in-shop and other formats. Another riveting take on the campaign is “With LoveChild Masaba rapidly expanding to retail format across metros, this impact collaboration with Mumbai Indians Women’s team is perfect to accelerate awareness & solidify our brand presence.”

Nidhi Laddha, Marketing Head of LoveChild Masaba, said, “Har Innings Mein Beautiful is a celebratory narrative reflecting an essence of shared experiences of women of all cohorts. The campaign is a juxtaposition of different women and their lives on-and-off field, finding and celebrating the commonalities between the game and walks of life.”

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