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KFC India has called for a creative pitch. The incumbent agency on the account is Ogilvy India.
Confirming the development to BestMediaInfo.com, sources said that the pitch was initiated 3-4 weeks back.
India’s leading ad agencies are participating in the pitch.
Another source said that KFC India pays around Rs 20-25 lakh monthly retainer fee to Ogilvy in India. The agency has been working with the brand for several years.