Jio uses 'Call Me' pickup line on Airtel users on V-day

Reliance Jio has picked a playful banter with Airtel on social media on Valentine's Day, asking the customers of the rival company not to ignore "red" flags in their relationship, hinting at Airtel’s logo and color palette.

Dear @airtelindia users,
This Valentine's, don't ignore the 'RED' flags 🚩 in your relationship.
It's time to move on from your 'Ex'-stream.

Here's my number 📞60008-60008. Call me maybe. 😉#HappyValentinesDay #WithLoveFromJio 💙

— Reliance Jio (@reliancejio) February 13, 2024

In reply, Airtel shared its campaign "Sab Kuch Try Karo, Fir Sahi Chuno" (Try everything, then choose right) with the popular ‘Airtel Girl.’

Just saying!
#WithLoveFromAirtel pic.twitter.com/5Ojj5xi1ro

— airtel India (@airtelindia) February 13, 2024

Jio often comes out with banter on the eve of Valentine's Day. While earlier it used to tag Vodafone Idea, the company this time directed towards its rival Airtel only.

Both Airtel and Jio consumers took this opportunity to dish out on the issues they are facing in each other’s network and the brands replied with tweets to switch telecom services.

Excitel, a home internet service provider, jumped into the fray, taking jabs at both competitors. Their tweet indicated Jio’s red logo of their Broadband services and referred to airtel as an Ex that users should disregard.

Are you tired of people hiding their RED flags? Why not switch to Excitel Broadband?! We promise a real connection without any ex-stream drama!#WithLoveFromExcitel #ValentinesDay

— excitel (@excitel_rocks) February 14, 2024

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