Jignesh Shah to head media and digital marketing at Adani Wilmar

Adani Wilmar has appointed  Jignesh Shah as its new Head – Media and Digital Marketing.

As the newly appointed Head of Media and Digital Marketing, his responsibilities will encompass strategic promotion at the overall level, including Oil and Food portfolios of the company’s flagship brand Fortune as well as other popular brands.

Furthermore, Shah will uphold his existing responsibilities as Business Head – Foods Consumer Pack, overseeing categories such as Soya Nuggets, Sugar, Pulses, and Poha with unwavering commitment and excellence.

In his capacity as Brand Custodian for Fortune, Shah will ensure its relevance and resonance in the dynamic FMCG landscape, leveraging his extensive marketing prowess and strategic insight.

A graduate with an MBA in marketing, Shah embarked on his marketing journey with Vadilal, where he served as a Product and Brand Manager. He has also worked with Alembic Glass Industries and Wagh Bakri.

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