Innocean India unveils in-house AI lab, Innolabs

Innocean India has announced the inauguration of its state-of-the-art Artificial Intelligence (AI) lab, Innolabs.

Innocean India has unveiled its first project from Innolabs – A text-to-image AI model to create images that incorporate the new Hyundai Creta in fantasy settings, designed exclusively for their client, Hyundai Motor India (HMIL).

The AI-powered wallpaper website for HMIL integrates technology and design. The website showcases Hyundai's recently launched car Creta in an AI environment created by user prompts. Users can download and share their favourite wallpapers on social media platforms, promoting Hyundai's brand message and extending the reach of the campaign.

Santosh Kumar, COO at Innocean India, expressed enthusiasm about the launch of Innolabs and its inaugural project, and stated, "Innolabs is a testament to our commitment to AI & tech led innovation and excellence in advertising and the first step towards the vision of Innocean 2.0. The AI wallpaper website for Hyundai is just the beginning of what we envision for the future of advertising. By seamlessly blending creativity with technology, we aim to elevate brand experiences and leave a lasting impression on our customers."

Jae Ho Yoo (Jaden), MD and CEO of Innocean India, also quoted “I am excited to announce our advertising agency's unwavering commitment to pioneering technological advancement and adopting an AI-first approach. With innovation at our core, we're poised to redefine industry standards and deliver unparalleled results for our clients in India and the globe.”

Virat Khullar, Head of Marketing, HMIL, also congratulated Innocean on the launch of Innolabs. He said “It's inspiring to see Innocean India's dedication to innovation with Innocean 2.0. The ultimatecreta.ai website for HMIL shows their commitment to blending creativity with technology, setting a new standard for brand experiences. Their vision for the future of advertising is bold and exciting, and I'm sure it will impress our customers too. I applaud their initiative and look forward to more advanced AI-led marketing projects from Innocean soon.”

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