Idea Cafe and Piramal Realty raise anamorphic 3D billboard in Mumbai

Piramal Realty, the real estate arm of Piramal Group, took over a digital billboard at Sion, Mumbai, amidst the Eastern Express highway, with a 3D activation.

The 3D out-of-home (OOH) is a component of Piramal Realty's marketing campaign for its latest phase, Vana, at Piramal Revanta.

Vana aims to reshape the definition of luxury, establishing an even deeper connection with nature in Mulund's micro market.

Vana’s campaign incorporates biophilia and the inclusiveness of nature to communicate a narrative. It is leveraging anamorphic 3D billboards with a 20 second story telling format. 

Nabendu Bhattacharya, Founder Ideacafe.agency, added, “We are privileged to have been chosen by Piramal realty to create a compelling storyline that resonates with the media in its truest sense. The creative confluence of all the three digital screens is one of the highlights of this endeavour and we are glad that team Piramal Realty bought into our creative vision and made this a reality, we believe 3D anamorphic content is apt for real estate category as it can showcase the features while audience are on the move.”

Info@BestMediaInfo.com