Hyundai Creta's 2024 launch campaign reunites SRK and Deepika Padukone

Hyundai Creta’s launch of 2024 campaign was conceptualised by Innocean India.

Santosh Kumar, COO Innocean India, said “One of the key highlights of the campaign was the emphasis on storytelling. Create a blockbuster was the single line brief. By weaving an exhilarating narrative announced the coming of the new Creta. This approach not only highlighted the features and capabilities of the SUV but also positioned it as a companion for life's adventures”.

The trailers featured Shah Rukh Khan and Deepika Padukone, which aimed to create a buzz amongst enthusiasts.

Vibhor Mehrotra, MD Innocean India, added, “The campaign is one of our most important ones this year. It was meticulously crafted and executed by our teams with surgical precision. It has not only propelled Creta into the limelight but has also created an unparalleled buzz in the market.”

Anushina Rajesh, VP and Business Head, added, “From the initial conceptualization to the final execution, we have been dedicated to delivering a campaign that resonates with the target audience and captures the essence of Creta. The success of the campaign can be attributed to a strategic blend of innovative marketing tactics, compelling visuals, and a comprehensive understanding of consumer behaviour.”

Sammy Ghai, Group Creative Director, said, “It’s extremely rare when a client wants you to go nuts. So, nuts we went. We had Shah Rukh Khan and Deepika Padukone and Creta, India’s three biggest heartthrobs together with Siddharth Anand helming the project. It doesn’t get bigger than this.

The communication had to be a blockbuster. Creta is the strongest SUV brand that we’ve built up over the last 8 years. We don’t need to tell people what it is. All we needed to do was tell them what it does, when SRK and Deepika take the wheel.”

The launch event hosted a movie premiere that aimed to highlight the SUV's features through displays.

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