House of Hiranandani has launched a CGI video showcasing the merchandise for its 10th edition of the Hiranandani Thane Half Marathon (HTHM). The marathon is scheduled for February 11, 2024 at Hiranandani Estate, Thane, and this video campaign aims to build excitement in the lead-up to the event.
This CGI campaign serves as an element in the pre-buzz marketing strategy for the 10th edition of HTHM. The CGI video integrates the HTHM’s T-shirt and medal onto the architecture of the brand.
Prashin Jhobalia, VP, Marketing, House of Hiranandani, said, "It is an honour to host the 10th edition of the Hiranandani Thane Half Marathon, the biggest half marathon of Thane. With every year, we have evolved, and the participation has increased. We began with 8,000 registrations in 2013, last year, we crossed 15000 runners; this year, we intend to make it a special 10th edition by hosting over 20000 runners. Hiranandani Thane Half Marathon is no longer a race but has become a movement to attain a goal through community participation. Our CGI video campaign celebrates a decade of the Hiranandani Thane Half Marathon and its transition into a movement. The campaign goes beyond promotion; it's about the pride runners feel in donning the T-shirts and medals. "
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