HDFC Bank ropes in Interbrand India for brand valuation

Interbrand has been engaged by HDFC Bank for a comprehensive Brand Valuation exercise covering the bank as well as the subsidiaries.

This would lead to financial as well as strategic applications over the coming years. This is the year’s second BFSI Sector Brand Valuation engagement for Interbrand.

Ashish Morone, Senior VP and Head - Brand, Marketing Communications and Retail Marketing, HDFC Bank, said, "Engaging with Interbrand for our brand valuation exercise was a strategic decision for  HDFC Bank. In a dynamic and competitive financial landscape, understanding and quantifying our brand value is crucial. Interbrand's reputation as a pioneer in brand valuation and their global best practices align seamlessly with our commitment to excellence. We look forward to leveraging the  insights derived from this collaboration to fortify our brand position and drive sustained growth  across our organization and subsidiaries."

Ashish Mishra, CEO, Interbrand, India and South Asia, said, "Brands create Value and Brand Strategy is Business Strategy brought to life. Interbrand has been both a pioneer as well an advocate of this foundational principle of branding. Our Brand Economics practice is built on a Value-based approach for building strategies and experiences with applications ranging from clarifying strategic brand architectures to M&A due diligences & branding frameworks to building a business case for investing into brands and more. We feel privileged to have deployed many of our global best practices for the Best Indian Brands. Most of all for our current Brand  Valuation job for one of the most valuable Indian Brands HDFC Bank.”

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