FlexiLoans challenges loan stigma with 'Loan Nahi, Samjho Tarakki Hai'

FlexiLoans.com has announced the launch of its first brand campaign titled "Loan Nahi, Samjho Tarakki Hai | Tarakki for your business".

The campaign aims to challenge traditional viewpoints and inspire millions of ambitious Indian MSMEs to unlock their full potential through strategic financial solution.

The campaign, conceptualised by Phantom Ideas and produced by Skylark Productions India, recognises the existing societal stigma surrounding formal loan acquisition among MSMEs. "Loan Nahi, Samjho Tarakki Hai" transcends the traditional loan narrative, highlighting how accessing the right financial support can be a powerful tool for growth and contribute to the aspirations of families and communities. By shifting the narrative from "loan" to "growth," FlexiLoans emphasises the crucial role financing plays in propelling business aspirations and impacting families' long-term well-being.

The campaign emphasises the empowering message: For your family's future, the best investment you can make is in your own business. It highlights that investing in growth-oriented businesses is the most valuable investment for entrepreneurs and their families.

Ritesh Jain, Co-founder, FlexiLoans.com, said, ”We are thrilled to launch our first brand campaign, in line with our mission of being a trusted financial partner for India's MSMEs this campaign ‘Loan Nahi, Samjho Tarakki Hai’ is more than just advertising; it's a call to action. The company aims to become the go-to partner for Indian MSMEs seeking to unlock their growth potential by providing accessible and transparent financial solutions and empower millions of entrepreneurs. FlexiLoans is confident that "Loan Nahi, Samjho Tarakki Hai" will inspire a positive shift in MSME perceptions of loans, driving financial inclusion and empowering countless businesses to achieve their full potential. At FlexiLoans we believe that every loan has a story, and every loan helps write a new Tarakki (progress) story.We are excited to continue supporting this vibrant ecosystem and helping entrepreneurs turn their dreams into reality and we're confident in scaling even greater heights as we support MSMEs on India's journey to becoming a US$5 trillion economy by 2025."

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