ET Now Swadesh to screen 'Tax Mahakumbh' on Feb 24 to address taxation questions

ET Now Swadesh, the Hindi Business News Channel, announced an initiative – ‘Tax Mahakumbh’ scheduled on February 24 from 11 AM to 2 PM.

‘Tax Mahakumbh’ aims to simplify the complexities of tax planning by providing advice and insights from financial planners and tax experts.

‘Tax Mahakumbh’ aims to mirror the essence of the Mahakumbh concept, bringing together experts from different realms of tax planning and advisories under one roof, to  address complex yet crucial taxation questions, including understanding of tax brackets for various individuals, indirect taxes paid by individuals, and tools to save income tax.

The campaign will feature figures including DS Saxena (Former Principal Chief Commissioner of Income Tax), Ved Jain (Former President, ICA), Pankaj Mathpal (MD - Optima Money Managers), Feroze Azeez (Deputy CEO, Anand Rathi Wealth Limited), Bejon Misra (International Consumer Policy Expert), and CA Sudhir Kaushik (Co-founder and CEO, TaxSpanner.com).

Nikunj Dalmia, Editor-in-Chief, ET Now and ET Now Swadesh, said, “Our vision with Tax Mahakumbh, is to equip every Indian with the essential knowledge and guidance for effective tax planning. In a country where financial literacy is pivotal, this mega event is symbolic to our commitment to provide financial empowerment to individuals. We firmly believe that an educated taxpayer is essential for economic prosperity, and I am confident that this campaign will enable individuals to foster confidence and competence in their financial journey.”

The initiative hosts financial and business journalists led by Dalmia and Ajaya Sharma, Pooja Tripathi, and Abhishek Satya Vratam. The campaign will feature a Q&A session between experts and viewers.

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