Eastern unveils hyper-local TVC targeting Andhra Pradesh and Telangana

Eastern has unveiled its first television campaign aimed at the audience of Andhra Pradesh and Telangana. 

The message of the campaign centers around Eastern's brand proposition of "Perfect," exemplified by the perfect red colour of its Chicken Masala curry, as per the company statement.

This visual mnemonic reinforces the brand's dedication to delivering superior-quality products tailored to the unique tastes of the region, it added.

Eastern Spokesperson said, "We have witnessed remarkable growth in the Andhra market, and we are thrilled to unveil our very first TV campaign to engage with a wider audience. The Eastern Chicken Masala has been accepted really well and meticulously crafted to deliver unparalleled taste, aroma, and colour. This campaign not only showcases our dedication to excellence but also reinforces our brand promise of perfection."

The multi-media campaign, under the tagline "Is your chicken curry perfect red in color?", will be launched across TV, digital, and cinema platforms to bolster brand awareness, drive product consideration, and enhance visibility and reach. Eastern Condiments aims to solidify its presence in the non-vegetarian category, offering consumers the perfect blend of flavours and colours in their culinary creations.

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