Direct-to-mobile tech offers exciting content possibilities for terrestrial broadcasting: Anurag Thakur

Union Minister Anurag Thakur on Thursday made a strong pitch for exploring innovative broadcasting options such as Direct-to-Mobile to ensure a wider reach of content to all strata of society and also become self-reliant in the sector.

Inaugurating the annual Broadcast Engineering Society Expo, Thakur also stressed the need to encourage indigenous research and development by nurturing scientific talent and fostering partnerships between industry and academia.

"New Direct to Mobile (D2M) technologies offer exciting content possibilities for terrestrial broadcasting not only to television but also on handheld devices such as mobile phones, and notepads anywhere, on an anytime basis, and that too without the need for Internet," the Information and Broadcasting Minister said.

"We must explore and embrace innovative options of broadcasting like Next Gen broadcasting which shall not only ensure wider reach to cater to all strata of our society but also catalyse ever-evolving user experience," the minister said.

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