Comedy Central splits short film to showcase 'Your Happy Place, Happier TWOgether!'

This Valentine's Day, Comedy Central, an English Entertainment channel from Viacom18, has launched a new campaign, ‘Your Happy Place, Happier TWOgether!’

In collaboration with Sociowash, an Integrated Advertising Agency, the brand aims to turn the device that keeps people distant in real life - their smartphones - into a catalyst for connection. By splitting a short film into two halves, the campaign urges viewers to ‘Watch It Together’, that is, to watch the complete film by physically putting two phones together.

Speaking on the campaign, Anshul Ailawadi, Head, Youth, Music and English Entertainment, Viacom18, said, “The campaign, ‘Your Happy Place, Happier TWOgether’, is a playful nudge for our viewers to stay connected in the digital age. By combining two solitary viewing experiences into one, Comedy Central reminds everyone that it takes two to tango.”

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