Boutique media firm Ivyclique rebrands to “WeInvert”

Boutique media firm Ivyclique recently officially rebranded itself as “WeInvert.” The agency and its internal stakeholders aim to revolutionise the traditional agency model by segregating agency operations into Project Management and Creative Strategy.

In keeping with the newly coined name for the agency, the brand’s statement reveals its core philosophy to be project planning backed by creative video, advertising and marketing solutions that embody  “inverted perspectives” and “alternative messaging” for its clients.

"In today's competitive landscape, continuous reinvention is crucial for businesses and creative agencies alike," said Anjan Purandare, Founder and CEO, WeInvert. "Even established marketing giants are seeking unique approaches to solve creative roadblocks.“

Further elaborating on the brand identity, the WeInvert C-Suite defines the agency as "a pioneer boutique creative ad agency that exclusively employs the “inverted perspectives” and “alternative messaging” methodology (#SkipTheUsual) to develop innovative solutions for our clients' creative problems".

The company has also communicated these recent changes and upcoming developments to all existing stakeholders through various communication channels.

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